About The Wag Club
Passionate About Dogs. Trusted by Owners.
At Wag Club, we’re dedicated to creating a safe, stimulating, and happy space for dogs to thrive while giving owners peace of mind. What started as a simple idea—to give dogs a better daily experience—has grown into a trusted community where dogs can play, learn, and relax under the care of passionate professionals. We believe that dogs deserve more than just supervision; they deserve a day filled with enrichment, socialisation, and loving attention tailored to their individual needs.
Each of our Clubhouses is thoughtfully designed to feel like a second home for your dog, with spacious play areas, cosy rest zones, and a warm, welcoming atmosphere. Our team is trained in canine behaviour and first aid, and we pride ourselves on building strong relationships with every dog—and their owner. Whether you’re joining us for day care, grooming, or one of our tailored puppy programmes, you can trust that your dog is in safe, caring hands every step of the way.
Why Choose Us?
Prime Locations
Four convenient North London sites - in Muswell Hill, West Hampstead, Ally Pally and Golders Green - all opening early at 07:30 am and closing by 18:30–19:00, making drop-off and collection hassle free
Proven Track Record
With over 10 years of experience, we know our stuff. Our branches consistently operate at capacity - testament to the trust dog owners place in us.
Passion-Driven Team
Jamie and the entire Wag Club family are deeply committed to canine wellbeing. We balance controlled socialization, physical exercise, and gentle care in a structured, loving environment.
Elite Reputation
We’re proud to be one of the top-rated daycares in the UK with 5 star licensing across our sites - and we don’t plan on slowing down.
The Wag Club Timeline
The Wag Club Beginnings
In late 2013, Jamie - who now sits on the Board of Directors for the Pet Industry Federation - returned home from Los Angeles with his dog Boo in tow but he couldn't find a day care which suited his needs. They were all outside London which meant a travel time of over 2 hours each way. That didn't seem quite right, so after many months of planning, The Wag Club was born…
The Second Branch
In January 2017, we opened our second branch in West Hampstead as we looked to spread our doggy love far and wide. We filled this within 6 months, so we have now learnt our lesson and decided that big is beautiful by relocating to 3,000sq ft of space; just a 5 minute walk to Hampstead Heath...
The Wag Club is Born
The Wag Club started out in Highgate with just one dog on our first day. Within a matter of months, we were full so we relocated to our current unit in Muswell Hill where we have the beautiful Parkland Walk right over our door step which leads through to Ally Pally..
The Third Branch
We opened our Golders Green branch in January 2022. After such a difficult couple of years for everyone, we were delighted to be able to extend our daycare offering further afield and this time we found 5,500 sq ft of space just moments from Hampstead Heath.
The Fourth Branch
In early 2025, we opened the doors to our fourth location at the iconic Alexandra Palace. With stunning green space all around and panoramic views over London, it felt like the perfect next step for The Wag Club. This site offered a fresh and scenic spot for dogs to play, socialise, and explore, while still being easily accessible for owners across North London. True to form, we created a welcoming, spacious environment where tails wag from drop-off to pick-up.
Our Ethos
Safety & Grouping
Dogs are carefully separated by size to ensure safety and comfort.
Routine & Care
Each pup enjoys two walks a day, enriching playtime, healthy treats, and loving attention.
Zero FOMO
No minimum day requirement—come as often or as little as you like.
Home Away From Home
We care for your dog as if they’re part of our own family
OUR CLUB HOUSES
Alexandra Palace
Nestled near the iconic Alexandra Palace, our Ally Pally branch offers dogs scenic walks through expansive parkland with panoramic views of London. With woodlands, open fields, and even a boating lake nearby, it's a dog’s paradise for exploration and play.
Address: 8-10 Bedford Road,
London,
N22 7AU
Opening hours: Mon - Fri: 07:30 - 18:30
Daycare Tel: 020 4618 5124
E-mail: allypally@wag-club.co.uk
Licence number: LN000028960
Golders Green
Located close to the lush greenery of Golders Hill Park and the vast expanse of Hampstead Heath, our Golders Green location provides the perfect mix of structured daycare and off-lead woodland adventures. Expect tail-wagging walks among ponds, meadows, and shaded trails.
Address: 26 St Albans Lane, London
NW11 7QE
Opening hours: Mon - Fri: 07:30 - 18:30
Daycare Tel: 020 8209 3095
Grooming Tel: 07764 800 250
E-mail: goldersgreen@wag-club.co.uk
Licence number: AWBORD/21/65139
Muswell Hill
Set in the leafy and community-driven Muswell Hill, this branch benefits from proximity to Highgate Wood and Queen’s Wood. Dogs enjoy peaceful, shaded strolls with plenty of natural stimuli, all within a stone’s throw of one of North London’s most charming high streets.
Address: Viaducts 1 & 2 St James Lane, London, N10 3QX
Opening hours: Mon - Fri: 07:30 - 19:00
Daycare Tel: 020 8365 2226
Grooming Tel: 07445 770 492
E-mail: muswellhill@wag-club.co.uk
Licence number: LN000015510
West Hampstead
In the heart of a vibrant, dog-loving neighbourhood, our West Hampstead daycare offers quick access to the glorious Hampstead Heath. It's ideal for pups who love a balance of urban buzz and leafy escapes
Address: 384 Finchley Road London
NW2 2HP
Opening hours: Mon - Fri: 07:30 - 18:30
Daycare Tel: 020 7435 4111
Grooming Tel: 020 7435 4111
E-mail:westhampstead@wag-club.co.uk
Licence number: AWBORD/21/64191
Contact us
Visit the Branches page to find your nearest location
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